During Stockholm Creative Edition, Arabia Moomin invites you to a press breakfast on May 24 at the Embassy of Finland in Stockholm. Take part in the news for 2023 and meet the illustrator Tove Slotte. The 2023 designs are some of Tove’s last works before a new design team takes over and manages the Moomin legacy.

Elna Nykänen Andersson, Cultural Counselor at the Embassy of Finland talks to Tove Slotte and Moomin collector Mathias Johansson, who participate during the breakfast.

The first Moomin tableware was produced by Arabia in the 1950s, and the current Moomin collection were introduced in 1990, when illustrator Tove Slotte started turning Moomins from stories to ceramic pieces, with inspiration from Tove Jansson’s original illustrations. Three to five different new mugs are put on the market annually, including limited edition items for summer and Christmas seasons. Moomin mugs are extremely popular collectibles, Tove Slotte articulated the significance of the Moomins nicely when she said: ”I think everyone should enjoy a little dose of Moomin philosophy every day”.

Warm welcome!

ADDRESS: Embassy of Finland, Gärdesgatan 9-11, Stockholm

EVENT
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